Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most effective business asset. There is a type of misconception that registering a company, purchasing the fields and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.
Questions often arise on whether to register a brand. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to use the company trademark for the specific goods and services, both in the offline and online environments; affording the business the option to stop others from via your brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description within the business’ offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that the organization produces is correctly classified into one of the 45 separate categories you can get.
It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect organization and business conception around australia too. Having rights to the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or TM Objection Reply Online Filing India re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval staying the exclusive user among the specified trademark for the plethora of goods and services sent applications for under the application.